Hervé Léger Fall/Winter 2014-15 Backstage ft Coco Rocha | New York Fashion Week NYFW | FashionTV

2014-02-16 3

http://www.FashionTV.com/videos NEW YORK - FashionTV goes backstage at the Hervé Léger Fall/Winter 2014-15 show at New York Fashion Week. We catch up with Lubov Azria, who tells us all about the collection and the ideas behind the designs. "The inspiration for Hervé Léger Fall 2014 is all about the technology and use of technology," says Azria. "If you think about the way we design, we sketch something then we digitize it then we put it in a 3D computer and that gets rescanned in then it goes to the jacquard machines, so this whole thing where people think technology is here and they are here (pointing elsewhere) is constantly wrong. We are wearing technology every single day, so this collection is really about taking nature and digitizing certain patterns and textures and infusing it into the Hervé Léger heritage."

Appearances: Coco Rocha, Lubov Azria, Max Azria, Franzi Mueller, Sasha Luss, Samantha Gradoville, Elisabeth Erm

Music: Mouse on Mars "They Know Your Name"

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